If only coffee were about the taste…
But no, dear readers, it’s also a lifestyle, a profession, an art, a passion, and for many others, it’s a business. In ultra-competitive, hyper-capitalistic South Korea, it’s a huge business, as the coffee boom has gone on for over a decade. And there have been whispers of a plateau to this boom… a slowdown, a changing of tastes. Talk like this strikes fear in any profit-driven capitalistic coffee-chaebol wannabe. (South) Korea is a small country of 50 million people! (Actually, that’s quite a lot of people, especially for its small territory, but next to neighboring China’s 1.4 billion….. well). The big coffee chains, of which I’ve gently poked from time to time in my reviews, they have investors, or they are investors, so they are constantly looking for the next source of income, be it a from a new coffee product, new desserts to go with it, or the new development being constructed outside Seoul. But sometimes that’s not enough. Sometimes these investors see bigger ₩ signs. And with a lot of zeroes, mind you, as you need 1000 South Korean Won to equal 1 US Dollar. So where to look to get a googol ₩? Well, it’s a big world we live in. It’s time to become an international coffee-chaebol conglomerate!
cafeseaseo 