While my regular posts are still about cafés I visited a few years ago, I certainly went to many new and amazing cafés in 2016. So here, while not a regular post or review, is a little gift of eye candy at least.
Now we’re getting to the good stuff. The heart of the matter. As the market is the beating heart of any city, a coffee market is the heart of any aspiring CaféSeaSeo. Okay, wait, maybe it isn’t that deep inside me. But a placed called the Coffee Market has certainly found its way into my heart. Let’s start at the story of how I found it.
But no, dear readers, it’s also a lifestyle, a profession, an art, a passion, and for many others, it’s a business. In ultra-competitive, hyper-capitalistic South Korea, it’s a huge business, as the coffee boom has gone on for over a decade. And there have been whispers of a plateau to this boom… a slowdown, a changing of tastes. Talk like this strikes fear in any profit-driven capitalistic coffee-chaebol wannabe. (South) Korea is a small country of 50 million people! (Actually, that’s quite a lot of people, especially for its small territory, but next to neighboring China’s 1.4 billion….. well). The big coffee chains, of which I’ve gently poked from time to time in my reviews, they have investors, or they are investors, so they are constantly looking for the next source of income, be it a from a new coffee product, new desserts to go with it, or the new development being constructed outside Seoul. But sometimes that’s not enough. Sometimes these investors see bigger ₩ signs. And with a lot of zeroes, mind you, as you need 1000 South Korean Won to equal 1 US Dollar. So where to look to get a googol ₩? Well, it’s a big world we live in. It’s time to become an international coffee-chaebol conglomerate!
Somewhere in Seoul, there is a place that is near the clouds and is far away from the noise and the bustle that characterizes the city of 10 million souls. It’s a breezy neighborhood, an artsy neighborhood, a hidden neighborhood one might even say. * It doesn’t have a metro station! And many longtime Seoul citizens are unfamiliar with it. It’s a place to go to relax, to hike, to breathe fresh air, and to drink good coffee. My friends, welcome to Buamdong.
So about a month ago I resolved to post more often this year… but obviously that didn’t happen, or at least hasn’t yet. But! I did go home to Seattle for a little over two weeks and enjoyed the warmer weather as well as the city’s excitement over the Seattle Seahawks (American football team), who went on to win the Super Bowl (the championship game) just after I came back to Korea! I of course also got to enjoy lots of good coffee, sometimes with parents or friends and sometimes alone. Here, then, is a little collage of many of those coffees. 🙂
(Click or touch to enlarge!) Counter-clockwise from the picture with my hand in it, these are: